Late to the Table

Here is a great article from the Direct Magazine website. It gives an explaination of why loyalty programs have worked so well for other industries that have high purchase frequency and tight competition but have not been widely adopted in the restaurant industry. However, those restaurants that HAVE adopted them have seen great results.

The more statistics and surveys you read the more clear it is that consumer expectations are changing and they don't just see value in reward programs they expect them.

This is a must read article to better understand the landscape of customer loyalty and reward programs in the restaurant industry.

http://directmag.com/casehistories/travelentertainment/marketing_late_table